Owner of Ace Mark Wilsmore, who helps organise runs and other events for all kinds of bikers, described the deal as a “vital facet” of Ace Cafe’s operations. “Every facet is vital to us whether it’s selling egg and chips, organising runs or securing sponsorship. All combine to make to make Ace Cafe London a unique experience as well as an iconic destination.”

Carole Nash will also be taking the opportunity to promote their competition to win an Old Skool Bobber at Ace events in August and October. The competition for the £30,000 bike is available to enter for anyone who gets a motorbike insurance quote from the company.