The British Superbikes Championship have picked up a new title sponsor in the name of motorbike insurance company MCE Insurance, with the deal starting at Brands Hatch next week and running until the end of the 2012 BSB season. The deal is a great boost for the British Superbikes Championship, coming despite the current economic downturn.
MCE are steadily increasing their involvement in motorbike racing, with the MCN Fantasy Racing League already being sponsored by the insurance firm.
Motor Sport Vision Chief Executive Jonathan Palmer said “I’m delighted that MCE Insurance will be the title sponsor of the 2009-2012 British Superbike Championship.
“BSB provides the greatest promotional platform for any bike-related product in the UK already and MCE have confirmed this with their long-term commitment and determination to use it in their strategy to become the UK’s number one provider of bike insurance.”
The first BSB weekend under MCE colours will take place August 9th at Brands Hatch.
