UK motorbike insurance company Bennetts have launched a new advertising camapign focused on reaching a wider audience of bikers and forms part of an overall rebrand for the insurance providers.
The new ‘Whatever You Ride’ initiative aims to highlight the diverse nature within the British motorbike riding community. Each advert features a comparison between two completely different kinds of riders, showing that a cheap motorcycle insurance deal is available for all types of riders.
The new creative, designed and developed by advertising agency VCCP Blue, includes comparisons such as ‘From Hell’s Angels to Daddy’s Angels‘ and ‘From Naked to Fully Dressed‘. It also coincides with the launch of the new look bennetts.co.uk website which features a much simpler and easier navigation making it easier to obtain motorbike insurance online.
